Significant Differences
Maritz Research's Doug Berdie examines the reliance on tests of statistical significance in applied marketing research.
Marketing Research
Should Tell a Story
To be compelling in an ever-changing business environment is a challenge. Maritz Research isn't just about the data; we help simplify the complex to provide clarity and consultation around the opportunities to improve your customer experience.
Amplify the Voice of the Customer
Many companies strive to "listen" to the Voice of the Customer, but often they don't "hear" a thing. When customers don't have a voice in your organization, the service improvements you make don't have the same impact. Too much data and too little action? Not sure where to turn for direction on the most impactful improvements?
'Til Death Do Us Part
Loyal customers are a company's most valuable asset. Yet few can point to the specific parts of their customer experience that engender the highest levels of loyalty or those that destroy relationships forever. We can help you better understand what makes customers loyal and tie that directly to your bottom line.
This Story is a Bestseller
It's one thing to invest in a marketing research study with an in-depth analysis of a given business challenge, but even the best marketing research is a waste if the end-users don't know what to do with this information. That's why it's even more challenging to find a partner that will collaborate with you to develop an insightful plan of action. Your research is a story to be told; it's the one that your people could truly seize upon and execute successfully to improve profitability and brand value. So here's the question: What's the story?
What Makes Your Brand Stand Out?
Is securing your brand's optimal position in the marketplace one of your company's most important strategic goals? Brand differentiation and awareness impacts the value of your organization, well beyond the assets found on a balance sheet. The key is properly distinguishing your brand from the competition and supporting that position. It all begins with understanding the market to assess customer perception.
What's Your New Product Potential?
Developing a new product is often a long, slow, and risky process. With increasing competition and a broader range of innovation in the marketplace, the bar is higher than ever. That's why marketing research is critical. Opportunity can appear or shift faster than ever.
Mass is Out. Who's Your Target Now?
Mass marketing is dead. One size just doesn't fit all. By leveraging the latest thinking in segmentation, your company can find and address the unique needs of customers you didn’t know existed.
BlackBerry Owners Want iPads And So Do Android And Windows Phone Owners-Survey
Nearly two years after its debut, Apple’s iPad still dominates tablet sales. A new survey points to some reasons why, including the iPad’s appeal to people who use non-Apple smartphones.
CASRO-Advisory
TELEPHONE SCAM ALERT: The Council of American Survey Research Organizations (CASRO) is warning consumers of a telephone scam using the names of legitimate research companies to solicit consumers' credit card information. Click here for details on how to identify the scam and take action if you have been affected.
