Are people aware of your brand? If so, what is their perception? Maritz Research will help you answer these questions and more about your brand positioning in the marketplace. We will help distinguish your brand from the competition with insightful analysis that focuses on brand choice, not brand ratings. We use advanced analytics that allow us to model brand attributes based upon how they impact brand choice.
A national banking client enlisted Maritz Research to conduct a brand study gauging customer and prospect perceptions of the instituition. This initial study, along with an ongoing quarterly tracker, provided measurement against the company's goal of brand favorability. It also detected negative feedback that could affect the purchase preferences of consumers.
A comprehensive brand audit of an auto insurance company led to a major communications campaign and double-digit increases in business. Maritz conducted surveys asking about emotions elicited by the insurance brand and its competitors. The results showed the target audience was not familiar with the brand, but once people were made aware, they regarded it more highly than the competition.
Decades of experience has allowed Maritz Research to develop a more holistic approach to evaluating brand equity. This comprehensive Maritz Research Brand Audit case history of the women's specialty retail clothing market demonstrates how Maritz uses emotional and personality factors on an equal footing with rational factors to understand consumer brand choice.
